What’s New? Image Skincare WWLP 2023
Every Spring Image Skincare launches new products during a global, virtual event they call the World Wide Launch Party- WWLP. It’s always one of the most exciting times of the year for spas and estheticians working with the brand. It’s a chance to see what’s trending in skincare and how your spa is going to meet that consumer demand. Who doesn’t love an innovative skincare brand that stays current on all things SKIN?!? We absolutely LOVE Image Skincare for this!
This year I couldn’t be more excited about the two launches during their WWLP event. There’s an entire new collections called BIOME+ and then new sun care SPF items added to the PREVENTION+ line! Let me break them down for you below.
Introducing the BIOME+ Collection
Microbiome-friendly skin care that powers a healthy skin barrier.
A three-product collection that supports the skin barrier with adaptogens and a naturally-sourced form of squalane. This collection is produced in a LEED-certified, carbon-neutral facility, is certified vegan and donates 1% back to the planet. So it’s good for your skin and good for the planet!
Superstar Ingredients:
Fermented Squalane:
Enhances elasticity and supports the appearance of smooth, supple skin
Prevents transepidermal water loss
Ashwagandha:
Adaptogenic plant prevents oxidative stress
Strengthens skin barrier
Fermented Hyaluronic Acid:
Helps bind water to the skin and support its moisture barrier
Meet the Products:
New in PREVENTION+ SPF
New products from the PREVENTION+ sun care line expanded to meet the needs of a broader clientele with innovative formulas, a wider variety of textures and a universal range for all skin tones. According to the Centers for Disease Control and Prevention (in 2020), only about 12% of adult men and 29% of adult women reported always wearing sunscreen when they were outside on a sunny day for more than an hour. That means they clearly haven’t made it a daily habit!
We know our Bene clients understand that all of the anti-aging treatments- the facials, hydrafacials, chemical peels and lasers can’t compete with the damage made by the sun. The cheapest and most effective anti-aging treatment you can give yourself is to wear an SPF.
EVERY SINGLE DAY.
That’s why these three new products from Image Skincare were designed to combat some of the most common reasons people opt out of wearing a daily SPF. Whether it’s a white, chalky residue left behind on darker skin tones, an icky smell, or just a texture issue in general these new SPF’s are designed to convert the skeptics in fans! If you’re already a daily SPF user, like myself and you’re wanting to do more, then you’ll love the ability to layer TWO SPF PRODUCTS in your daily routine. Sun damage BE GONE! I’ve been using the tinted serum for the past month and I love the lightweight, luminous glow it leaves on my makeup free face. We all know that the AMOUNT of sunscreen you use is crucial to achieving that SPF factor, so layering two products with SPF (serum and moisturizer) is like a little extra insurance that you’re covered.
The PREVENTION+ Clear Solar Gel SPF 30 provides transparent sun protection because this product is clear, waterless and feather-light. This product can be used as a makeup primer underneath your skin and has a water-resistance rating of 80 minutes! Then, the PREVENTION+ Sun Serum SPF 30 comes in a tinted and untinted version. It’s so lightweight I’m sure it will convert the SPF haters. It will leave your skin looking hydrated, plumped and dewy. It’s also packed with powerhouse antioxidants like ginger root, vitamins c & e and plant-derived squalane- it’s anti-aging skincare AND sunscreen.